Expanding to the US for the German Business Owner
Navigating U.S. Expansion with German Precision
Fueling Your Ambition
What keeps you awake at night?
Security & Stability Concerns
Are you feeling uneasy about Germany’s recession, combined with the uncertainty around elections? With so much volatility at home, are you looking to secure a foothold in a much larger and more stable market to protect and grow your business?
Saturation & Competitive Fatigue
Are you feeling that the German (or broader EU) market is so crowded that it’s difficult for you to stand out, leaving you with the sense you’ve hit a plateau?
Regulatory & Tax Opportunities
Are you looking for an easy way to explore the U.S. market without overhauling your entire business? Start by testing your product or service from Germany, and if the potential is there, you can form a U.S. company to have only your American earnings governed by U.S. taxes and regulations—offering you greater flexibility and clarity as you grow.
Desire for Innovation & Fresh Perspectives
Are you interested in tapping into the diverse and innovative cultures across the U.S. but feel overwhelmed by the variety of regions? Would you like support in identifying the best areas for your industry, allowing you to start exploring the market at your own pace before deciding where to establish your U.S. presence?
Need for Bigger, Faster Growth
Are you looking to leverage the much larger U.S. market to achieve significant growth, even with a smaller market share? Do you believe that expanding to the U.S. can provide the scalability your business needs to reach ambitious targets beyond what’s possible at home?
Global Validation & Prestige
Would you value the credibility boost of succeeding in one of the world’s largest markets, demonstrating that your product or service can thrive internationally?
Restlessness & Personal Challenge
Are you longing for a fresh challenge and feeling stuck, seeing U.S. expansion as a way to re-energize your business and personal growth?
Financing Opportunities
Do you see the potential to seek easier access to venture capital and larger funding pools available in the U.S.? Do you believe that the financial resources needed to scale your company to the size you envision are more readily accessible in the American market compared to Germany?
Three Years from Now
Turn your anxiety into success.
Imagine looking back several years from now, feeling a deep sense of security and stability as your business thrives in the robust and expansive U.S. market.
Your company has gained global validation and prestige, standing out in a competitive landscape and achieving ambitious growth targets that once seemed out of reach. With a U.S. entity in place, you’ve accessed significant capital markets, fueling further innovation and scalability.
The clarity and flexibility of operating under American regulations have streamlined your operations, reducing stress and allowing you to focus on strategic growth.
Engaging with diverse and innovative cultures across the U.S. has sparked fresh perspectives and continual personal and professional development.
Your successful expansion has not only revitalized your business but also provided a fulfilling sense of accomplishment and ongoing ambition, empowering you to pursue even greater challenges and opportunities with confidence and pride.
The Power of Scale
Why the U.S. market?
Massive Consumer Base
Tap into one of the world’s largest and most diverse markets, providing ample opportunities for significant business growth and increased revenue.
Free and Open Business Culture
Enjoy a business environment with fewer regulations, allowing for greater flexibility and innovation in how you operate and grow your company.
Innovative Ecosystems
Leverage the U.S.’s vibrant innovation hubs and diverse cultures to drive creativity, product development, and competitive advantage.
Access to Capital
Benefit from abundant venture capital, private equity, and investment opportunities that can fuel your expansion and scalability.
Reap the Rewards of Your Efforts
Focus on investing in your business and reaping the rewards of your hard work, rather than allocating a large portion of your budget to compliance and regulatory costs.
Global Prestige
Enhance your brand’s reputation by establishing a presence in the leading global economy, boosting credibility and attracting international partners.
Strategic Location
Position your business in key regions across the U.S. to access major industries, strategic partners, and a wealth of networking opportunities.
Scalable Opportunities
Utilize the flexible market structure to achieve faster scalability and reach ambitious growth targets that may be challenging in the German market.
Product Market Fit
Step 1 to figuring out the potential in the U.S. for your company, product, or service is looking at product market fit.
If you are ready to get on a call, you can schedule a free intro call.
Or, if you are just exploring options, tell me about your company and I will email you some thoughts to consider.
Let me (Re)introduce Myself

I’m Brian Creager, and I’ve spent my career leading businesses through the challenges of growth and scaling.
I bring over 30 years of corporate and entrepreneurship experience, and throughout my career, I’ve held roles in engineering, product development, technology & systems management, marketing, business development, and executive leadership. I don’t want to bore you with all the details, so here are the highlights:
I am the founder of Inners Creek
Where we help business owners scale their businesses and break through operational bottlenecks to achieve sustainable growth.
Intellectual Property
I hold 8 patents and have managed hundreds of trademarks across the US, Canada, and Europe.
ERP Implementation
I have successfully implemented ERP systems like JD Edwards, NetSuite, and Odoo multiple times. (My firm, Inners Creek, is an official Odoo partner.)
I created The Product Hatchery
In 2014, I founded what became The Product Hatchery, generating $50+ million in cumulative revenue over seven years.
Team Leadership
I have led in-person and remote teams across warehouse, production, supply chain, product design, sales, marketing, and technology in the US, Canada, UK, Belgium, France, the Philippines, Colombia, Eastern Europe, Pakistan, and India.
I am a co-founder of ZonSquad
In September 2014, I co-founded ZonSquad, the very first paid Amazon private label seller membership community.
Actionable Steps
Where the rubber meets the road.
Attend Conferences and Scout Opportunities
Attend industry-specific conferences and trade shows in the U.S. to identify market trends, meet potential partners, and showcase your products or services.
Network with Key U.S. Businesses in Your Industry
Build relationships with established U.S. companies in your sector through networking events, industry associations, and online platforms like LinkedIn.
Form Strategic Partnerships and Alliances
Collaborate with U.S.-based companies that complement your offerings to leverage their existing customer base, distribution channels, and market knowledge.
Offer Pilot Programs or Limited Launches
Conduct pilot programs or limited product launches in select U.S. regions to test market reception, gather feedback, and refine your offerings before a full-scale expansion.
Hire Local Sales Representatives or Agents
Employ U.S.-based sales representatives or agents who understand the local market dynamics and can help generate leads, close sales, and establish your presence.
Create Referral Programs and Incentives
Create referral programs or offer incentives to early customers and partners to encourage word-of-mouth marketing and accelerate your initial sales.
Product Market Fit
Step 1 to figuring out the potential in the U.S. for your company, product, or service is looking at product market fit.
If you are ready to get on a call, you can schedule a free intro call.
Or, if you are just exploring options, tell me about your company and I will email you some thoughts to consider.